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竞争情报追踪器Skill competitive-intelligence-tracker

竞争情报追踪器是一款用于系统性监控、收集和分析竞争对手信息的商业智能工具。该技能支持竞争对手档案管理、新闻事件监控、产品价格追踪、SWOT分析自动化、竞争定位图绘制、市场份额追踪、竞争战卡生成和智能警报配置等功能。通过多源数据采集和智能分析，帮助企业实时掌握竞争对手动态、市场趋势和战略动向，为商业决策提供数据支持。关键词：竞争情报分析、竞争对手监控、商业智能、市场研究、SWOT分析、竞争战卡、商业决策支持、情报收集系统。

0 次安装 0 次浏览 更新于 2/25/2026

name: competitive-intelligence-tracker description: 用于系统性竞争对手监控的竞争情报收集与分析技能 allowed-tools:

  • Read
  • Write
  • Glob
  • Grep
  • Bash metadata: specialization: 决策智能 domain: 商业 category: 知识管理 priority: medium tools-libraries:
    • feedparser
    • beautifulsoup4
    • pandas
    • custom scrapers

竞争情报追踪器

概述

竞争情报追踪器技能提供系统性监控、收集和分析竞争情报的能力。它使组织能够追踪竞争对手活动、市场定位和战略动向，以支持明智的决策制定。

功能

  • 竞争对手档案管理
  • 新闻和事件监控
  • 产品/价格变更追踪
  • SWOT分析自动化
  • 竞争定位图
  • 市场份额追踪
  • 竞争战卡生成
  • 警报配置

使用流程

  • 竞争对手监控系统设置
  • 竞争战卡开发
  • 行业趋势分析

使用方法

竞争对手档案

# 定义竞争对手档案
competitor_profile = {
    "id": "COMP-001",
    "name": "Acme Corporation",
    "website": "https://www.acme.com",
    "profile": {
        "description": "工业自动化解决方案的全球领导者",
        "founded": 1985,
        "headquarters": "芝加哥, 伊利诺伊州",
        "employees": {"estimate": 15000, "source": "LinkedIn", "date": "2024-01"},
        "revenue": {"estimate": 2500000000, "source": "年度报告", "year": 2023},
        "public_private": "上市公司",
        "ticker": "ACME"
    },
    "products": [
        {
            "name": "AutomationPro",
            "category": "工业软件",
            "positioning": "企业级",
            "pricing_model": "订阅制",
            "price_range": {"min": 50000, "max": 500000, "unit": "年"}
        }
    ],
    "leadership": [
        {"name": "John Smith", "title": "首席执行官", "since": "2020"},
        {"name": "Jane Doe", "title": "首席技术官", "since": "2018"}
    ],
    "segments": ["制造业", "能源", "交通运输"],
    "geographies": ["北美", "欧洲", "亚太地区"]
}

监控配置

# 配置监控
monitoring_config = {
    "competitor_id": "COMP-001",
    "sources": [
        {"type": "新闻", "keywords": ["Acme Corporation", "AutomationPro"], "frequency": "每日"},
        {"type": "SEC文件", "ticker": "ACME", "forms": ["10-K", "10-Q", "8-K"]},
        {"type": "专利", "assignee": "Acme Corporation", "frequency": "每周"},
        {"type": "招聘信息", "company": "Acme", "platforms": ["LinkedIn", "Indeed"]},
        {"type": "社交媒体", "handles": ["@AcmeCorp"], "platforms": ["Twitter", "LinkedIn"]},
        {"type": "定价", "urls": ["https://www.acme.com/pricing"], "frequency": "每周"}
    ],
    "alerts": [
        {"event": "领导层变动", "severity": "高"},
        {"event": "产品发布", "severity": "高"},
        {"event": "价格变更", "severity": "中"},
        {"event": "收购", "severity": "高"},
        {"event": "裁员", "severity": "中"}
    ]
}

SWOT分析

# 竞争对手SWOT
swot_analysis = {
    "competitor_id": "COMP-001",
    "date": "2024-01-15",
    "strengths": [
        {"item": "强大的品牌知名度", "evidence": "行业调查", "impact": "高"},
        {"item": "深厚的技术专长", "evidence": "专利组合", "impact": "高"},
        {"item": "全球分销网络", "evidence": "合作伙伴数量", "impact": "中"}
    ],
    "weaknesses": [
        {"item": "遗留技术栈", "evidence": "客户反馈", "impact": "中"},
        {"item": "定价偏高", "evidence": "赢单/丢单数据", "impact": "高"},
        {"item": "创新周期慢", "evidence": "发布频率", "impact": "中"}
    ],
    "opportunities": [
        {"item": "云迁移趋势", "evidence": "市场研究", "impact": "高"},
        {"item": "新兴市场扩张", "evidence": "在东南亚无业务", "impact": "中"}
    ],
    "threats": [
        {"item": "新市场进入者", "evidence": "初创企业融资", "impact": "中"},
        {"item": "客户整合", "evidence": "并购活动", "impact": "高"}
    ]
}

战卡内容

# 生成战卡
battlecard_config = {
    "competitor_id": "COMP-001",
    "our_product": "OurSolution",
    "sections": [
        "快速概览",
        "直接对比",
        "制胜主题",
        "潜在陷阱",
        "异议处理",
        "客户参考案例"
    ],
    "target_audience": "销售团队",
    "format": "单页"
}

输入模式

{
  "operation": "profile|monitor|analyze|battlecard|alert",
  "competitor_profile": {
    "id": "string",
    "name": "string",
    "profile": "object",
    "products": ["object"]
  },
  "monitoring_config": {
    "sources": ["object"],
    "alerts": ["object"],
    "frequency": "string"
  },
  "analysis_request": {
    "type": "swot|positioning|market_share",
    "parameters": "object"
  }
}

输出模式

{
  "competitor_profile": "object",
  "intelligence_feed": [
    {
      "date": "string",
      "source": "string",
      "type": "string",
      "title": "string",
      "summary": "string",
      "relevance_score": "number",
      "action_required": "boolean"
    }
  ],
  "swot_analysis": "object",
  "positioning_map": {
    "dimensions": ["string", "string"],
    "competitors": [
      {"name": "string", "x": "number", "y": "number"}
    ]
  },
  "battlecard": "markdown string",
  "alerts_triggered": ["object"]
}

情报来源

来源 数据类型 更新频率
新闻 事件、公告 实时
SEC文件 财务、战略 季度
专利 创新方向 每周
招聘信息 招聘重点、扩张 每日
社交媒体 信息传递、情绪 实时
定价页面 定价策略 每周
评论网站 客户情绪 每周
行业展会 产品路线图 基于事件

最佳实践

  1. 保持道德边界 - 仅使用公开信息
  2. 从多个来源验证情报
  3. 为所有信息标注日期
  4. 区分事实与分析/观点
  5. 定期更新档案（至少每季度）
  6. 专注于可操作的情报
  7. 及时与相关团队分享见解

集成点

  • 输入至竞争分析师代理
  • 与市场研究聚合器连接以获取背景信息
  • 支持数据叙事以用于演示
  • 与战争游戏编排器集成以进行模拟