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名称: GTM策略 描述: 产品上市规划与执行能力 允许工具:

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GTM策略技能

概述

专门用于上市规划与执行能力的技能。使产品团队能够规划有效的产品发布、制定信息传递策略并协调跨职能的上市活动。

能力

发布规划

• 生成发布层级建议（T1/T2/T3）
• 创建发布时间线里程碑
• 构建发布检查清单模板
• 定义发布成功指标
• 规划分阶段推出策略

信息传递与定位

• 创建信息传递框架和定位
• 制定价值主张声明
• 生成竞争差异化要点
• 创建针对特定受众的信息传递变体
• 构建电梯演讲模板

渠道策略

• 构建渠道策略建议
• 识别最优发布渠道
• 创建渠道特定内容计划
• 定义渠道成功指标

销售赋能

• 生成销售赋能材料结构
• 创建竞争对比卡框架
• 构建异议处理指南
• 制定定价话术
• 创建演示流程建议

目标流程

本技能与以下流程集成：

• product-launch-gtm.js - 主要GTM规划与执行
• competitive-analysis.js - 发布竞争定位
• beta-program.js - Beta到正式版过渡规划
• stakeholder-alignment.js - 发布沟通协调

输入模式

{
  "type": "object",
  "properties": {
    "product": {
      "type": "object",
      "properties": {
        "name": { "type": "string" },
        "description": { "type": "string" },
        "targetAudience": { "type": "array", "items": { "type": "string" } },
        "valueProposition": { "type": "string" },
        "keyFeatures": { "type": "array", "items": { "type": "string" } }
      }
    },
    "launchType": {
      "type": "string",
      "enum": ["new-product", "major-release", "feature-launch", "market-expansion"],
      "description": "发布类型"
    },
    "launchTier": {
      "type": "string",
      "enum": ["T1", "T2", "T3"],
      "description": "发布层级（T1=主要，T2=中等，T3=次要）"
    },
    "targetDate": {
      "type": "string",
      "format": "date",
      "description": "目标发布日期"
    },
    "competitiveContext": {
      "type": "object",
      "description": "竞争环境信息"
    }
  },
  "required": ["product", "launchType"]
}

输出模式

{
  "type": "object",
  "properties": {
    "launchPlan": {
      "type": "object",
      "properties": {
        "tier": { "type": "string" },
        "timeline": { "type": "array", "items": { "type": "object" } },
        "milestones": { "type": "array", "items": { "type": "object" } },
        "checklist": { "type": "array", "items": { "type": "string" } }
      }
    },
    "messaging": {
      "type": "object",
      "properties": {
        "positioning": { "type": "string" },
        "valueProposition": { "type": "string" },
        "keyMessages": { "type": "array", "items": { "type": "string" } },
        "audienceVariants": { "type": "object" }
      }
    },
    "channelStrategy": {
      "type": "object",
      "properties": {
        "primaryChannels": { "type": "array", "items": { "type": "string" } },
        "contentPlan": { "type": "object" },
        "metrics": { "type": "object" }
      }
    },
    "salesEnablement": {
      "type": "object",
      "properties": {
        "battlecard": { "type": "object" },
        "objectionHandling": { "type": "array", "items": { "type": "object" } },
        "talkTracks": { "type": "array", "items": { "type": "object" } }
      }
    },
    "successMetrics": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "metric": { "type": "string" },
          "target": { "type": "string" },
          "timeframe": { "type": "string" }
        }
      }
    }
  }
}

使用示例

const gtmPlan = await executeSkill('gtm-strategy', {
  product: {
    name: '高级分析套件',
    description: '具有AI驱动洞察的企业分析平台',
    targetAudience: ['数据分析师', '商业智能团队', '高管层'],
    valueProposition: '通过AI驱动的分析，获得可操作的洞察速度提升10倍',
    keyFeatures: ['自然语言查询', '自动化洞察', '实时仪表板']
  },
  launchType: 'major-release',
  launchTier: 'T1',
  targetDate: '2026-03-15'
});

依赖项

• 营销框架
• 渠道模板
• 销售赋能模板